elf Power Grip Primer

Power Grip Primer is #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you’ll love it:

• Gel primer formula grips makeup
• Gives skin a long-lasting, naturally dewy finish
• Enriched with hydrating ingredients like Hyaluronic Acid
• Translucent finish gel primer works on all skin tones
• Non-comedogenic

Key Ingredients:

• Hyaluronic Acid

Get an e.l.f.ing grip with the OG best-selling primer! Infused with hyaluronic acid, this sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Great for: oily, dry, normal, and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

How to Apply Power Grip Face Primer:

• Apply gripping primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
• Allow 30 seconds to set before applying makeup.

Read more about which face primer is best for your skin type